The Story of CustomBold

Hello Warriors,

My name is Harald (it's me on the left) and together with my best friend Erik, we founded CustomBold—a brand born out of a deep connection to our Viking heritage and a desire to carry that spirit into modern life.

I grew up in Denmark, where tales of Viking warriors coursed through every part of our culture. From their fearless expeditions across uncharted waters to their unyielding bonds with family and community, the Vikings represented more than just history—they embodied strength, courage, and the relentless pursuit of a meaningful legacy.

When I moved to Canada, I felt an undeniable pull to preserve that legacy. Surrounded by a bustling, modern world, I often wondered: What does it mean to be a Viking today? Erik and I shared countless conversations about how we could keep that spirit alive in a way that resonated with people like us—modern adventurers striving to leave their mark. That’s when the idea for CustomBold was born.

A Warrior's Spirit, Reimagined for Modern Life

CustomBold isn’t just a clothing brand; it’s a bridge between past and present. Every design, every stitch is inspired by the Viking values we hold close—strength, resilience, and individuality. Our mission is simple: to craft apparel that helps you embrace the warrior within while thriving in today’s fast-paced world.

We realized that modern Vikings, like their ancestors, want more than just clothing. They want a sense of identity, connection, and pride. That’s why we created CustomBold to serve a range of needs:

  1. Express Your Viking Identity
    Our designs feature symbols and patterns rooted in Norse mythology—Thor’s hammer, dragons, and intricate knotwork—so you can proudly wear your heritage.

  2. Channel the Warrior Spirit
    Whether you're conquering challenges at work or exploring new horizons, our pieces empower you to tackle life with confidence.

  3. Durability and Quality You Can Count On
    Just like Viking gear had to withstand the harshest conditions, our apparel is built to last, with premium fabrics that never compromise on comfort.

  4. Timeless Style with a Nordic Edge
    We blend classic Viking aesthetics with modern silhouettes to give you clothing that stands out—whether you’re hitting the streets or the trail.

  5. Feel Connected to Something Greater
    Each piece is a nod to our shared heritage, reminding you that you’re part of a legacy that spans generations.

Our Personal Promise

CustomBold is more than just a business to us—it’s deeply personal. Every piece of clothing is designed with the same spirit of craftsmanship that guided our Viking ancestors as they built their legendary longships. We’re not just creating apparel; we’re creating armor for the modern world, made to support you through your victories, big and small.

For me, this journey is about more than selling hoodies, joggers, and jerseys. It’s about inspiring others to embrace the Viking way—boldly pursuing their passions, facing challenges with courage, and forging their own paths.

Erik and I are grateful to see our dream come to life. Every time someone chooses CustomBold, it’s not just a piece of clothing they’re wearing—it’s a statement: I am here to conquer.

So, wherever life takes you, know this: Your inner Viking is alive and well. With CustomBold, we hope to be your companion on the journey—every stitch, every thread, a reminder that strength and resilience are timeless.

Skål to Your Bold Legacy,
Harald
Co-Founder, CustomBold